MEED

Loyalty Technology | Multi-Market | Ongoing Retainer

BRANDING | MARKETING | VIDEO PRODUCTION

Zero to 700+ accounts.

80+ countries.

Two years. Minimal spend.

The brand

Everyone has a loyalty card they never use. Most businesses have a loyalty programme that isn’t working. The industry is siloed, overcomplicated, and quietly resented by the people it’s supposed to serve.

Meed is built on a different premise entirely. Enterprise-level loyalty tools, free until 50 members and genuinely affordable after. No app download required — customers access it online or through their digital wallet. Businesses manage everything simply, without technical overhead. And instead of another closed loop, Meed is building an ecosystem — a network where loyalty actually compounds across businesses, not just within one.

The product was real and genuinely different. The brand wasn’t reflecting any of it.

The work

Everything started with a rebrand. The previous identity was heavy and unclear — trying to speak to merchants and consumers simultaneously without giving either audience a reason to lean in. The new brand fixed that deliberately.

The Meed frog emerged from the rebrand — a logo formed entirely from the letters of the word itself. Minimal, clever, immediately ownable. The visual heaviness gave way to something clean enough to feel modern and confident enough to mean business.

The B2B and B2C voices were split intentionally. Merchants needed to feel that Meed was simple, reliable, built for them. Consumers needed to feel that this was frictionless — that loyalty didn’t have to be another thing to manage. Same platform, two audiences, two conversations — different language, different colour cues, different psychological framing — but coherent. One world, not two separate brands.

The website was redesigned to match. Social presence was built from zero across Instagram, LinkedIn, YouTube, and Twitter — grown to a platform reaching between 300,000 and 680,000 Instagram views per month. Every post, campaign, and boost built around the platform story, not just the product features.

The work went deeper than marketing. The customer-facing loyalty app and merchant portal both received branding and UX input. Tutorial videos were produced to lower the barrier to onboarding. Investment decks were built to support fundraising conversations. A referral campaign was designed and launched. At DigiTech Asia, the full event presence — booth design, promotional materials, brand experience — was produced end to end.

Meed Events, the platform’s dedicated events arm, got its own identity — separate logo, separate colour system — connected to the parent brand but built to stand alone.

French Gourmet became a proof of concept in the real world: a live collaboration showing exactly what Meed delivers for a business and its customers, told through cross-promotion, event collateral, and video.

Lon led all design. Matt led all video production. Strategy, copy, campaigns, platform direction — the full picture, running as one continuous engagement.

Still ongoing.

Where they are now

700+ active merchant accounts across 80+ countries. Built on two years of consistent brand work and minimal ad spend.

The ecosystem is growing. The category is shifting. The brand is ready for what comes next.