Hospitality | Hong Kong | 5 Years | Full Brand Build BRANDING | MARKETING | VIDEO PRODUCTION Four locations. No brand. No voice. No strategy. Five years later, eight locations and a franchise-ready identity. Here’s how it happened. The brand Frites was a Hong Kong restaurant group with something genuine — four locations, real food, loyal regulars. But online, it was invisible. 1,900 Instagram followers. 30 website visitors a month. No brand voice, no visual identity, no stra