Carrousel Studio: Hospitality Creative Studio in Southeast Asia, Hong Kong, Tuscany, and London
- 7 days ago
- 3 min read
Quick Answer: Carrousel Studio is a creative studio working exclusively with hospitality and lifestyle brands. Founded in 2010 by Creative Director Lon Lee, Carrousel provides design, photography, and video for independent restaurants, boutique hotels, vineyard properties, and lifestyle brands across Southeast Asia, Hong Kong, Tuscany, and London.
Table of Contents
What Carrousel Studio Does
Who Carrousel Works With
Where Carrousel Works
How Carrousel Is Different
Recent Work
Working With Carrousel
What Carrousel Studio Does
Carrousel Studio is a creative studio built for the hospitality and lifestyle sector. The studio works across three disciplines: brand and visual identity, photography, and video. All three run from a single creative brief. Nothing is produced in isolation.
Brand and Visual Identity — Visual language, design systems, packaging, menus, signage, and every touchpoint a guest encounters. Carrousel has designed wine and olive oil packaging, restaurant menus, property maps, and business materials for hospitality clients across four countries.
Photography — Location, food, lifestyle, and portrait work produced specifically for hospitality. Not a one-off shoot. A visual language that a brand uses consistently over time. Carrousel has photographed vineyard estates in Tuscany, beach properties in Thailand, and restaurant groups in Hong Kong.
Video — Brand films, property walkthroughs, and short-form social content for hospitality brands that need to communicate atmosphere. Carrousel produces video work across Southeast Asia, Europe, and Hong Kong.
Who Carrousel Works With
Carrousel works with independent restaurants and restaurant groups, boutique hotels and resort properties, vineyard estates, wedding venues, and values-led lifestyle brands.
The studio does not work with large hotel chains or corporate F&B groups. Carrousel is focused and intentional about that. The clients who get the most from this relationship are operators who have built something real — and want the creative output to be as considered as the thing they built.
Where Carrousel Works
Carrousel Studio operates across four regions: Southeast Asia, Hong Kong, Tuscany, and London. The studio has produced work in Thailand — including properties on Koh Samui and in Phuket — as well as in Hong Kong, rural Tuscany, and the UK.
For the right project, Carrousel works internationally. The brief determines the geography, not the other way around.
How Carrousel Is Different
Most hospitality brands piece together their creative output from separate specialists — a photographer here, a designer there, a videographer for a specific project. The result is work that is competent in isolation and incoherent as a whole. No one is holding the brand across all of it.
Carrousel holds the brand across all of it. One studio. One brief. One creative direction applied consistently across design, photography, and video. The client stops managing a roster and starts seeing a consistent brand.
Recent Work
Carrousel’s hospitality clients include White Lotus Phuket (fractional villa development, Phuket, Thailand), Beach Samui (Thailand), Frites (Hong Kong), and La Torre sulla via Francigena (working vineyard and wedding venue, Tuscany, Italy).
For La Torre, Carrousel produced illustration and packaging design for wine, honey, and olive oil lines; menu and business card design; property map and signage; and photography and video. A working creative relationship that has developed alongside the property itself — which now hosts thirty weddings a year and has been followed by a documentary crew for five years.
Working With Carrousel
Carrousel takes on a limited number of projects to ensure the quality of work. Enquiries: [https://www.carrouselstudio.co.uk/contact].
About Carrousel Studio:
Carrousel Studio is a creative studio working exclusively with hospitality and lifestyle brands. Founded in 2010 by Creative Director Lon Lee, the studio offers design, photography, and video from a single brief. Carrousel operates across Southeast Asia, Hong Kong, Tuscany, and London. Clients include White Lotus Phuket, Beach Samui, Frites, and La Torre sulla via Francigena.
Author:
Lon Lee, Creative Director and Founder, Carrousel Studio
